Financial illiteracy can be costly. According to the National Council of Financial Educators, it cost Americans $ 352 billion collectively in 2021 alone. And according to the 2022 Investopedia Financial Literacy Survey, 57% of US adults are invested, but only 1 in 3 say they have advanced investment knowledge. Relying on personal financial influencers is a way to increase your financial knowledge. Not all of them are the same, so it’s worth knowing which one is worth your time.
- Personal finance influencers share tips and strategies on how to manage money, usually through social media platforms and / or a blog or website.
- Personal finance influencers may or may not have professional certifications or money management experience; some teach others about money based solely on their own experiences.
- Before pursuing personal finance influencers, it is important to consider their qualifications and experience.
- Money advice shared by personal finance influencers should not be considered a substitute for the advice of a professional financial advisor, unless the influence is one.
What is an influence of personal finances?
An influencer of social media is someone who has established credibility in a particular industry or niche and uses social media to promote themselves. They build a dedicated audience and follow-up by sharing content through social media channels such as TikTok, YouTube, Instagram and Facebook. They may also have a podcast or blog. A personal finance influencer is a social media influencer who specializes in sharing finance and money tips.
The growing influence of personal finance can be partly attributed to the increasing use of social media to access financial advice. For example, here’s where Gen Z and millennial investors are looking for money tips, according to Morning Consult:
- Facebook – 33%
- Instagram – 32%
- Reddit – 29%
- Twitter (for money hacking) – 27%
Personal finance influencers can make money by sharing their financial knowledge in a variety of ways, including monetizing a YouTube channel, sharing sponsored posts, selling digital products or courses, and affiliate marketing.
The Federal Trade Commission (FTC) requires social media influencers and affiliate marketers to disclose affiliate relationships or sponsorships in which they can be paid to recommend a particular brand or product.
The best influencers of personal finance to follow
Getting financial advice online through social networks can be unpleasant, as there are always scammers waiting to trick people into handing over their money. So which personal finance influencers are legitimate and worth pursuing? Here are 10 notable names to know in the area of personal finance.
Humphrey Yang, @HumphreyTalks
- Follow – TikTok, YouTube and Instagram
- Tips on – Investing, taxes and basic money
Humphrey Yang is a former financial advisor who has become a creator of personal finance content and influence. It has 2.7 million followers on TikTok, and one of its most popular videos, with over seven million views, breaks down the difference between short-term and long-term capital gains tax rates.
Delyanne Barros, @DelyanneTheMoneyCoach
- Follow – Instagram, TikTok and Twitter
- Tips on – Investing
Delyanne Barros is an influencer in personal finance who writes a blog called “Delyanne the Money Coach”. Formerly a lawyer, she is now a millionaire, and her content focuses on teaching investors how to master the stock market.
Dasha Kennedy, @TheBrokeBlackGirl
- Follow on – Instagram, Facebook and Twitter
- Tips on – Debt, wealth building and financial independence
Dasha Kennedy is an influencer and personal finance activist whose mission is to help women become financially empowered. She capitalizes on her own personal experiences with money to provide practical, useful, and realistic advice.
Nick Loper, @nloper
- Follow on Twitter and Instagram
- Tips on – Secondary disorders, passive income creation and financial independence
Nick Loper used to work from nine to five, but then he found out the secret to making money without one. He shares his best tips for creating additional revenue streams through social unrest and online business through social media, a blog called “Side Hustle Nation” and a podcast “The Side Hustle Show”.
Secondary earnings of $ 600 or more from a single source must be reported as income in the annual tax return.
Tiffany Aliche, @thebudgetista
- Follow – Instagram, Twitter, YouTube and Facebook
- Tips on – Budgeting and Money Management
Tiffany Aliche is the founder of The Budgetnista and the author of the book Be good with money. He also co-hosts the podcast “The Brown Ambition” with Mandi Woodruff-Santos. Aliche focuses on women and money and has helped more than a million women around the world expand their financial knowledge.
Chelsea Fagan, @thefinancialdiet
- Follow – Instagram, Twitter and YouTube
- Tips for – Expenses, savings, debt, budgeting and money management
Chelsea Fagan founded The Financial Diet in 2014 as a personal finance blog. Since then, it has become a company dedicated to helping women feel more confident when it comes to managing their finances. Her Instagram account has almost a million followers and offers lots of practical tips to improve your financial life.
Jeremy Schneider, @PersonalFinanceClub
- Follow – Instagram and TikTok
- Tips on – Investing
Jeremy Schneider offers his followers an intense course in investment basics. Its approach to content is largely visual; he explains complex investment topics with easy-to-read infographics. This could be a great place to start if you are new to investing and need help building a solid foundation.
Before taking into account the words of a personal finance influencer, consider his background and authority on the subject he is discussing or advising on.
Daniella Flores, @iliketodabble
- Follow on – Instagram, Twitter, Facebook and YouTube
- Tips on – Secondary disorders, earning money, saving money and budget
Daniella Flores started the blog “I Like to Dabble” in 2017 to document her experiments with various secondary worries and ways to earn money. She and her wife, Alexandra, managed to pay $ 40,000, and Daniella is now an active voice in promoting financial health and independence for members of the LGBTQ + community.
Anthony O’Neal, @anthonyoneal
- Follow – Instagram, Twitter and YouTube
- Tips on – Managing Debt and Money
Anthony O’Neal is a best-selling author and speaker and has also gained a considerable number of followers on YouTube, providing financial advice to students. One of its main goals is how to get rid of debt so that you can live the best life financially.
Anjie and RJ Muhammed, @richbyintention
- Follow on – Instagram
- Tips on – Managing money and building wealth in the couple
Anjie and RJ Muhammad are a married couple who understand how important it is to be able to manage money as a team, especially when the goal is to build wealth. They have paid together over $ 100,000 in student loans and are using their experiences to help other couples manage money with fewer arguments.
Who are the influencers of personal finance?
Personal finance influencers are people who use social media platforms and websites to give money advice. In terms of success, they are usually evaluated based on the size of the followers and the visibility of their brand. Some of the most influential have millions of audiences.
How do you become an influencer of personal finance?
Becoming an influencer of personal finance begins with identifying a target audience and understanding the issues they may need to help solve. From there, you can create a content plan that meets your needs and build your tracking on different social media platforms.
Are personal finance influences legitimate?
Many are legitimate by relying on their own experiences or relying on their professional expertise to share money tips. There are, however, some who lack credibility and authority, so it’s important to do research when deciding who to follow.
Is it legal to give financial advice on social networks?
Anyone can share financial advice on social networks, but it’s important to understand how this can create legal issues. For example, if you’re an influencer who recommends a particular banking product you’re affiliated with, you need to disclose that relationship to your audience. Otherwise, you could land in hot water with the FTC.
Tracking personal finance influences can be a useful way to get money advice, but it’s important to consider the source. Many influencers especially note that their advice should not be seen as a substitute for professional financial advice. If you are struggling with a budget or need a perspective on how to develop a retirement strategy, we recommend meeting with a certified credit counselor or financial advisor.